An Amaranth planted in a garden near a Rose-Tree, thus addressed it: “What a lovely flower is the Rose, a favorite alike with Gods and with men. I envy you, your beauty and your perfume.” The Rose replied, “I indeed, dear Amaranth, flourish but for a brief season! If no cruel hand pluck me from my stem, yet I must perish by an early doom. But thou art immortal and dost never fade, but bloomest for ever in renewed youth.”

Aesop’s Fables - The Rose and the Amaranth

COACH COLE MATTHEW VINCENT

  • A decade of coaching experience from Professional, Olympic and youth athletes to tactical professions and general population.

  • Master of Science in Strength and Conditioning (Distinction) from St. Mary’s University (Twickenham, UK) with a thesis investigating the myoelectric manifestations of fatigue following 1-RM exercise.

  • Bachelor of Science in Exercise Science from the University of Winnipeg.

  • NSCA CSCS and NCCP Weightlifting Competition Introduction

  • Experience includes:

    • Combat Sports (MMA, BJJ, Freestyle Wrestling, Boxing, Taekwondo, Judo, Fencing)

    • Individual Sports (Diving, Table Tennis, Racquetball, Tennis, Track and Field/Athletics, Rowing, Canoe/Kayak, Triathlon, Marathon, Ultra Marathon)

    • Team Sports (American Football, Football/Soccer, Basketball, Volleyball, Hockey, Para Ice Hockey, Wheelchair Basketball)

    • Involved in preparations for Tokyo 2021 and Paris 2024 Summer Olympic Games as well as Pyeongchang 2018 and Beijing 2022 Winter Olympic Games

    • Coach to multiple Olympians as well as World, Pan American and National Champions

THE STORY

AMARANTH STRENGTH & CONDITIONING treats the training environment as an extension of and analogy for life itself. We are committed to a comprehensive skill development approach that increases capacity for managing stressors appropriately and efficiently on a consistent basis. Whether these stressors are psychological, physical, social or more likely, a combination thereof, our investment in relationships contributes to whole-athlete development and is the cornerstone of our philosophy.

Commitment is the state or quality of being dedicated to a cause or activity.

Consistency is the quality of always behaving or performing in a similar way.

Investment is the act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result.

We foster relationships in a supportive, enjoyable and competitive training environment where athletes can give the entirety of who they are in their pursuit of peak human performance.

With over a decade of experience coaching athletes, from youth to Olympic and professional, ASC is dedicated to delivering world-class physical preparation services. Whether we are planning, testing, monitoring, tailoring specialty programming or coaching, we pride ourselves on providing a complete preparation package for any athlete, in any scenario.

Decision-making is driven by the individual and supported by data collection to establish relevant baselines and track the athlete’s responses over time. A well-developed coach-athlete relationship guarantees clear two-way communication, the foundation for providing context to training and driving the athlete’s understanding of their development process.

Time is never spent guessing. We assess. We intervene. We review and interpret the results. And we never fade in our unrelenting pursuit of the ultimate forms of human capability.

All we ask of you is to commit yourself to the condition of consistency. Therein lies your full potential.